Infill Thinking Lifting the O&G knowledge curve
Baker Hughes seems to be taking an assembly line approach to innovation, focusing on product launch volume as an important KPI.
This is in stark contrast to Steve Jobs’ disruptive approach to innovation, where he would focus on a single game-changing idea for years at a time.
We’ve recently become concerned that rabid innovation at Baker Hughes (soon to be merged into GE) may prove counterproductive, causing the company to cede market share to its peers.
In the full article, we delve into the details of oilfield service strategy, examine Baker’s innovation culture, and assess value implications of Baker’s technology strategy. We vetted this thought piece with a half dozen engineers who are very close to Baker Hughes. To a man, they said that we hit the nail on the head here.
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